The concept for this competition was inspired by the Northwest pacific road trip, all the way from Seattle to Los Angeles. The aim was to create a collection with a product range suitable for each city on the road trip: Seattle, San Francisco and Los Angeles. Seattle focused on sailing in the sun. San Francisco was based on the music and festival scene. Los Angeles was inspired by the sunny beaches and surfing. The collections were made for women and men, who would enjoy spending time doing those activities together and travel to see new places and gain new experiences in an Old Navy style.